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Televisionation Friday Fireside: Ben Tatta, Chief Commercial Officer at Operative

March 17, 2023

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside welcomes our friend (and industry luminary) Ben Tatta, Chief Commercial Officer at Operative. Ben beings to Operative his years of experience with advanced advertising at Standard Media Index, 605 and Cablevision (where he led the development and growth of the industry’s first system-wide launch of addressable advertising and census-based audience measurement and analytics capabilities). Operative has $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through its systems.

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Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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