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Audio Version

Televisionation Friday Fireside: Canoe’s Chris Pizzurro on Addressable, Programmatic and More

December 2, 2021

Today’s episode of Centriply’s Friday Fireside welcomes Chris Pizzurro, SVP of Global Sales and Marketing for Canoe Ventures. Chris unwraps the secrets of Canoe’s success, and details their operating strategy to deliver advanced advertising to 38 MILLION HOUSEHOLDS. We discuss the future of Set-Top Boxes, Nielsen, Addressable Advertising, Programmatic, Canoe’s move into streaming, and more. And we have some fun along the way!

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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