Televisionation—Friday Fireside: CEO Follett on Lumen Research’s New Eye-Tracking System

July 24, 2026

Back in 2011, Mike Bloxham (before his Magid days) TORTURED the Good Doctor by making him wear an eye-tracking device—the purpose being to determine what grabbed (and kept) my attention on television. This week’s Friday Fireside guest, Mike Follett, CEO of Lumen Research, has developed a far less intrusive eye-tracking system that has real scale. You will be fascinated by his work, as was I.