Televisionation Friday Fireside: CEO, Fred Godfrey, on Origin’s New Product, Aperature

May 31, 2024

The Friday Fireside welcomes our friend, Fred Godfrey, CEO of Origin, to talking about their new product “Aperature.” Fred goes into detail on how Aperature’s dynamic video overlays can enhance CTV Advertising and CTV content, with specific examples from automobiles to casual dining. “Aperature is there to reinforce your message, blending so seamlessly with your creative that viewers won’t even know it’s a separate layer,” he says. Fred waxes so rhapsodic about the “perfect harmony between content and Aperature” that the good doctor was tempted to release the Snow White Turtle Doves…