Televisionation—Friday Fireside: Christiana Cacciapuoti, SVP of Growth at Madhive

October 1, 2026

The Friday Fireside welcomes Christiana Cacciapuoti, SVP of Growth for Madhive, the DSP provider for local media, brands and agencies. Chris was one of Madhive’s earliest execs, and now oversees the company’s Go-To-Market Strategy teams, including Marketing and Sales. We dig into Madhive’s development history, their current market strategy and their plans for ATSC 3.0/NextGen TV. Pretty cool stuff!