Televisionation Friday Fireside: Claudio Marcus on Comcast’s Advanced-Advertising Roadmap

June 24, 2021

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Our guest for this week’s Friday Fireside is Claudio Marcus, VP of Strategy at Comcast. Claudio leads the strategy team for Comcast Advertising (including Freewheel and Effectv) and is focused on a 2-5 year horizon for a fully integrated and personalized video delivery experience that basically ignores the current labels of Linear, OTT, Streaming, CTV and the rest. In a fascinating, funny and freewheeling (excuse the pun) conversation, Claudio gives us a peak at what his team is working on. And if you can’t keep up with what he’s talking about, watch it again!