Televisionation Friday Fireside: Crossmedia’s Talreja and Centriply’s Kaufman on Advanced Advertising

June 16, 2021

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside guests are Prerna Talreja, Group Director Marketplace for Crossmedia, and Rich Kaufman, VP Business Development for Centriply. From an advanced advertising perspective, we discuss how to capitalize on the emerging walled gardens, streaming vs. linear primetime and pricing, and a bit of forecasting on the opportunities for advertising on live sports, HBO Max and (dare we say it) Netflix. And whether Kingsford might run an ad adjacent to the “Game of Thrones” final scene when Drogon turns the Iron Throne to charcoal.