Televisionation: Friday Fireside: Dave Morgan of Simulmedia in Conversation with The iTV Doctor

June 22, 2020

Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week the Friday Fireside welcomes Dave Morgan, CEO of Simulmedia. Speaking from his office in Manhattan, Dave tells us about Simulmedia’s year thus far, including exceeding their first half 2020 plan, which is extraordinary given that their entire pipeline had melted away at the end of Q1! Dave then shares his forecasts for Q3 and beyond, specifically by segment, but cautions that an acceleration of growth in advertising is relative to how far down we had fallen. A more reasonable expectation is to take a longer view, with a growth curve that starts in Q3 and continues into 2021, with media companies focusing on creating partnerships with advertisers.