Televisionation: Friday Fireside: Equativ’s Marisa Nelson on Storytelling in Advertising

July 23, 2025

The Friday Fireside welcomes Marisa Nelson, EVP of Marketing and Communications at Equativ, a global end-to-end media platform for advertisers and publishers, with a focus on attention, quality and outcomes. Marisa takes us inside Equativ’s view of the future of storytelling in advertising across platforms and devices. We talk through a number of use cases, including (but not limited to) the role Krypto (the Superdog) played in selling theatrical tickets to the new “Superman” movie.