Televisionation—Friday Fireside: Hearts & Sciences’ Martin-Duarte on Cross-Cultural Campaigns

April 25, 2025

The Friday Fireside welcomes Gianna Martin-Duarte, Senior Director and Multicultural Experience Lead at Hearts & Sciences, working on cross-cultural campaigns for AT&T. “Gigi” discusses the power of Cultural Intelligence, the role multicultural consumers play, and how this has shaped media opportunities and successes for brands.