Televisionation Friday Fireside: Helen Katz, EVP of Research at Publicis Media

July 14, 2023

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside is pleased to FINALLY (!!!!!) have as my guest Helen Katz, EVP of Research at Publicis Media. Helen is a professor, author, public speaker and oversees global research data and analysis for Publicis Media. She is also, as we discovered in this conversation, an optimist about the advertising business and “definitively” believes all the players can find a way to work together, because measurement and research is a “team sport.”