Televisionation—Friday Fireside: Industry Veteran, Peter Naylor

May 14, 2025

The Friday Fireside welcomes industry innovator, Peter Naylor. We all know Peter as the guy who broke the rules with Hulu’s initial advertising initiative (including the “pause” ads which have become an industry standard), and then as the guy who helped Netflix fulfill the industry’s worst-kept secret plan to use advertising to bolster its bottom line. We discuss how Netflix and Prime Video introduced ad-supported and ad-free subscription services (with diametrically opposed strategies) and what the TV ecosystem can do to help brands and agencies make sense of it all.