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Televisionation Friday Fireside: Karl Meyer, Head of Samsung Ads

July 22, 2022

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry

This week’s Friday Fireside guest is Karl Meyer, Head of Samsung Ads’ Media and Entertainment, US. With an extensive background at Ensequence, Microsoft, BrightLine, Dish Network, Discovery, TiVo, DirecTV, Fox Networks and Viacom, Karl is definitely a “TV Guy.” So it makes absolute sense that he brings that experience and mindset to Samsung Ads. In a far-reaching conversation we discuss advertising on games, Samsung’s initiative with Microsoft’s Xbox to enable game-play on Samsung Smart TVs WITHOUT a separate console, the Samsung Ads business model and newly available research.

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