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Televisionation Friday Fireside: Kerry Oslund, VP of Strategy and Business Development at Scripps

July 7, 2023

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside welcomes Kerry Oslund, VP of Strategy and Business Development at The E.W. Scripps Company. Kerry takes us through a detailed conversation on how Scripps will make money from their deployment of ATSC 3.0 and NextGen TV: two specific strategies, one for immediate revenue and one for long-term growth, including the use of third-party marketing for data-casting sales. As I point out in the interview, “The margins are better on direct, the volume is significantly better on third-party.”

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Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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