Televisionation Friday Fireside: Kerry Oslund, VP of Strategy and Business Development at Scripps

July 7, 2023

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside welcomes Kerry Oslund, VP of Strategy and Business Development at The E.W. Scripps Company. Kerry takes us through a detailed conversation on how Scripps will make money from their deployment of ATSC 3.0 and NextGen TV: two specific strategies, one for immediate revenue and one for long-term growth, including the use of third-party marketing for data-casting sales. As I point out in the interview, “The margins are better on direct, the volume is significantly better on third-party.”