Televisionation—Friday Fireside: Looper Insights’ Lucas Bertrand on the CTV Home Page

August 28, 2026

Doctor’s Note: I’m a marketing jock and this just fires my rockets. After Fox closes on their $22B acquisition of Roku, Lucas Bertrand from Looper Insights, my guest on The Friday Fireside, will be able to tell us how streaming services’ “Home Page” visibility fares under the new ownership. Lucas digs into the Looper Insights measurement process and even into how individual services can evaluate and calculate the value of their competitors’ Home Page Visibility. This is a preview of The Good Doctor’s planned TVOT San Francisco panel, “Does the CTV Home Page Deserve All the Attention We Are Paying to It?”