Televisionation Friday Fireside: Mediaocean’s Berkowitz on the Future of TV Advertising and More
March 31, 2022
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
The Friday Fireside welcomes David Berkowitz, SVP of Corporate Marketing and Communications for Mediaocean. Both a media industry veteran and marketing visionary, David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers. “Viewers might be watching ‘The Daily Show’ on their phones, their connected TVs or in Madison Square Garden surrounded by 20,000 people; but to them, it’s still television!”