Televisionation Friday Fireside: Mike Kelley, President of Americas at Grabyo
May 13, 2022
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
The Friday Fireside welcomes Mike Kelley, President of Americas for Grabyo, the cloud video platform for live clipping, live production and editing. We discuss how Grabyo customers worldwide can share their best moments in real time, with live clipping from broadcast and video feeds and then share to social, mobile and OTT in seconds. And we examine how NBC’s broadcast of the Kentucky Derby recorded perhaps the most exciting 54 seconds in sports (the come-from-behind victory of Rich Strike—the 80:1 long shot—recorded from overhead) didn’t get posted online until long after the race. With Grabyo’s tools, that video could have been on social media instantly, encouraging millions of new viewers to tune-in to the remainder of the NBC broadcast.