Televisionation Friday Fireside: Pete Scott, Chief Strategy Officer for Play Anywhere
June 30, 2023
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
The Friday Fireside welcomes television innovator Pete Scott, Chief Strategy Officer for Play Anywhere. We all know Scott from his long career in Emerging Media at Turner Broadcasting System and later at Warner Media, but his work at Play Anywhere takes the industry (literally) to a whole new level, with a personalization platform that drives increased user engagement and spend on betting, gamification, and e-commerce; and a clearinghouse that disburses revenue to all stakeholders with in-depth reporting and analytics.