Televisionation Friday Fireside: Political Advertising Guru, Evan Tracey

April 4, 2024

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside welcomes the always insightful (and entertaining) Evan Tracey, Media, Advocacy and Public Affairs EVP at National Media Research, Planning & Placement. Evan brushes away the fog of the upcoming presidential election with solid strategic guidance for both parties (hint: you’ll NEVER get anybody to switch from either side, so focus on the MIDDLE). But with all that localized and targeted advertising, the guaranteed winners are going to be the media companies!