Televisionation—Friday Fireside: Political Advertising Guru, Evan Tracey

October 9, 2026

In a special crossover edition of The Friday Fireside and Talk Back to Television, our favorite political pundit, Evan Tracey, digs into the 2026 elections. In Evan’s opinion THERE IS INSUFFICIENT MEDIA AVAILABLE FOR CANDITATES TO SPEND THEIR BUDGETS! Think about that for a minute: Television (CTV, Streaming and Broadcast) is leaving money on the table because they cannot get their act together to go get the money! Don’t be surprised if you find candidates’ pictures on Halloween Candy this year, and on the drive-through screens at your local McDonald’s. Given voter attitudes, maybe we’ll see UNHAPPY Meals this year . . .

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Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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