Televisionation—Friday Fireside: Research Chief, Natasha Hritzuk, on WBD’s Use of Short-Form UGC

June 24, 2026

The Friday Fireside welcomes Natasha Hritzuk, Head of Corporate Research for Warner Bros. Discovery. Natasha gives us a FIRST LOOK at new research that quantifies the impact and value of user-generated short-form videos that promote WBD movies and shows. WBD may not have control over what users and fans actually do with the new Supergirl trailer (featuring my favorite lop-eared pup, Krypto), but WBD creates the trailer itself, and the trailer must be formatted (and distributed) in a way that allows it to be sliced and diced (and shared) by users. You are all nodding your heads now; watch the show. It may be the most valuable 15 minutes of your week.