Televisionation—Friday Fireside: Simply.TV’s New CEO, Richard Cusick

October 16, 2026

Every program guide, recommendation engine and home page provider depends on accurate, detailed and CONTEXTUAL data about the programs. The best providers turn to Simply.TV and their new CEO, Richard Cusick. Rich brings his long history (some of which is shared by the Good Doctor) at Gemstar/TV Guide, Yahoo, Comcast, Gracenote and more to provide laser-focus to Simply.TV. Case in point: if I’ve just watched History Channel’s World War II series, narrated by Tom Hanks, I do NOT want to see a recommendation for Tom Hanks in the Movie “Big.” Skip all that and take me right to “Band of Brothers,” also from Tom Hanks. To perform that task, the discovery engine needs to have the CONTEXT of both shows. And it’s more than just tagging “World War II.” You need to know the emotional impact, the “gut” engagement and yes the CONTEXT of both shows. That’s one of the things Simply.TV does.