Televisionation: Friday Fireside, Sinclair’s Rob Weisbord in Conversation with The iTV Doctor
April 30, 2020
TVOT – Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today The Friday Fireside, brought to you by Centriply, welcomes Rob Weisbord, President of Local News and Marketing Services for Sinclair Broadcast Group. If you’ve been paying attention, you know that local broadcast news is booming. Tip O’Neill is quoted as saying that “All Politics is Local,” and certainly Sinclair has found that All News is Local as well, particularly in the Coronavirus Pandemic Era. Rob discusses how Sinclair, one of the largest SELLERS of local broadcast advertising, is taking advantage of that exploding audience in preparation for the Q3 2020 return of political and commercial advertising. And we will be joined next week by Evan Tracey from National Media Research, Planning & Placement—one of the largest BUYERS of local broadcast advertising. It’s a one-two punch you won’t want to miss!