Televisionation Friday Fireside: Wurl’s Head of Corporate Strategy, Craig Heiting

August 25, 2023

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside guest is Craig Heiting, Wurl’s Head of Corporate Strategy. Craig takes us through Wurl’s growing capabilities leading the CTV industry in helping content companies, streamers, and advertisers reach millions of consumers worldwide. Wurl’s market-leading platform enables them to maximize revenues, expand into global markets, and grow their audiences. Wurl was acquired by by AppLovin in 2022, to extend AppLovin’s software platform capabilities into the Connected TV (CTV) market.