Televisionation: FullThrottle’s Waishampayan on First-Party Data and More

April 5, 2022

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features Amol Waishampayan, Chief Product Officer of FullThrottle, a company which he describes as “the leading source of first-party data transformation, creation and enablement of this post cookie-pocalypse world.” Among other things, Waishampayan explains how FullThrottle collects first-party data via a patent-pending process; discusses “clean rooms” and their importance to the measurement and data space; casts light on FullThrottle’s various customer and partner relationships, including ongoing projects with Charter and Comcast; and outlines some emerging ideas for how to protect and monetize audiences.