Televisionation: INVIDI Co-CEO/Global CTO, Bruce Anderson, on Addressable Advertising
March 16, 2022
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.
This episode features Bruce Anderson, Co-CEO and Global CTO of addressable-advertising technology provider, INVIDI. Among other things, he discusses the company’s history and current projects, outlines its work with such clients as Discovery, WarnerMedia, CBS and Viacom, explains how it is working to erode silos in order to enable its customers to implement addressable on multiple different platforms, gives us an overview of the company’s various products, including INVIDI Conexus and INVIDI Edge, shares his thoughts on the current state of the measurement industry, and outlines opportunities and challenges he sees for INVIDI going forward.
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