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Televisionation: Iris.tv’s Field Garthwaite on Contextual Targeting on CTV

November 4, 2020

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Field Garthwaite, Co-Founder and CEO of video intelligence platform provider, Iris.tv. Among other things, he discusses the growth of connected TV advertising, explains why that medium offers advertisers better ROI than traditional television, and identifies growth drivers for contextual targeting on CTV/premium video.

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Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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