Televisionation: Magid’s Bill Hague

May 20, 2020

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Bill Hague, EVP at prominent research company, Magid. Among other things, he discusses how local broadcasters are addressing the challenges—and taking advantage of the opportunities—posed by the pandemic; shares findings from Magid’s weekly tracking research that cast light on how consumers are interacting with their local TV stations, and on how their attitudes towards local advertising and news coverage are evolving; and explains how advertisers need to adapt their messaging and their campaign strategies in light of these ongoing changes in consumer attitudes. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)