Televisionation: MNI Targeted Media’s Matt Fanelli

May 11, 2020

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Matt Fanelli, SVP of Digital Sales and Operations at MNI Targeted Media, Meredith Corp.’s targeted advertising strategy, planning and buying division, discussing ongoing changes in viewing behavior and how best to use data to ensure that advertising reaches the “right eyeballs.” (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)