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Televisionation: Nathalie Bordes, EVP of Measurement for Marketers, ANA

February 7, 2022

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features Nathalie Bordes, EVP of Measurement for Marketers at the ANA. Among other things, she explains the goals of the ANA and her own role at that organization; outlines ongoing challenges facing the audience-measurement industry; and describes the ANA’s work on enabling unduplicated reach and frequency, developing a “virtual people ID” methodology, and implementing its Cross-Media Measurement initiative.

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Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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