Televisionation – The Swedlow Show: Steve Michelson: How Narrowcasting, Docs, and AI Are Rewriting TV

May 4, 2026

Contact Info: Steve Michelson <steve@thefundforsustainabletomorrows.org>

In my Swedlow Show this week, I interview my old boss, Steve Michelson, a pioneer in the TV industry, about his family’s legacy in media and his career overall. Steve discusses his family’s historical involvement in radio and TV, including his father’s role as a top international radio and TV distributor. He also highlights his work in public television, the rise of narrowcasting (now called “hyper-targeted media”), and the founding of One Pass, a post-production video company. Steve emphasizes the key transition from broadcasting to narrowcasting and the impact of AI on media today.

Steve also talks about his current focus on funded distribution of “cause” documentaries (has many under his belt) and the use of AI for research and engagement, as well as his work with The Fund for Sustainable Tomorrows (https://thefundforsustainabletomorrows.org).

He’s a real veteran of the TV industry and a font of knowledge and contacts in the business. Don’t miss this video interview!