Televisionation: Neustar’s Allyson Dietz in Conversation with the iTV Doctor
February 11, 2021
Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
This week’s Friday Fireside features Allyson Dietz, Director of Product Marketing for Neustar, Inc. Allyson discusses her time at Nielsen and her time running the analytics business at Neustar, to help clients measure the impact of their marketing spend. She also helps the good doctor understand the concept of “Digital Arbitration,” and explains the partnership with iSpot TV which allows Neustar to feed linear TV data into their analytics tool—essentially to “stitch together” touch points with the consumer: e.g. seeing an ad on Facebook, then an ad on Connected TV and finally on Linear TV. That allows Neustar and their clients to see a “holistic view” of the consumer journey.