Subscribe To the ITVT Free Newsletter!

  • We use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:
  • This field is for validation purposes and should be left unchanged.

Televisionation: Neustar’s Allyson Dietz in Conversation with the iTV Doctor

February 11, 2021

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside features Allyson Dietz, Director of Product Marketing for Neustar, Inc. Allyson discusses her time at Nielsen and her time running the analytics business at Neustar, to help clients measure the impact of their marketing spend. She also helps the good doctor understand the concept of “Digital Arbitration,” and explains the partnership with iSpot TV which allows Neustar to feed linear TV data into their analytics tool—essentially to “stitch together” touch points with the consumer: e.g. seeing an ad on Facebook, then an ad on Connected TV and finally on Linear TV. That allows Neustar and their clients to see a “holistic view” of the consumer journey.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

Contact Us

  • This field is for validation purposes and should be left unchanged.

© 2024 TMRW Corp. 1998 - 2024 All rights reserved. Powered by DevQ