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Televisionation: NPAW’s Arora, DBA’s Cobb and CoCreativ’s Champigny on AVOD/FAST and More

July 27, 2022

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features Arjun Arora, VP of Advertising Analytics and Sales at Nice People At Work (NPAW); Daniel Cobb, Founder and Principal Strategist at Daniel Brian Advertising (DBA); and Mathieu Champigny, CEO of CoCreativ/Industrial Color/Smashbox Studios.

Among other things, they discuss the ongoing transition from SVOD to AVOD/FAST as a primary business model for streaming services; explain the repercussions of Netflix’s recent announcement that it will launch an ad-supported tier; share their thoughts on how the emergence of AVOD/FAST will impact such areas as audience measurement and advertising formats; and more

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Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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