Televisionation: Pixotope’s Tom Shelburne on Creating Virtual Fans for Fox Sports’ MLB Broadcasts

July 29, 2020

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Tom Shelburne, Director of Sales and Business Strategy at Pixotope, a mixed-reality company that has generated quite a bit of buzz in recent days, due to the digitally rendered crowds it has created for Fox Sports’ broadcasts of Major League Baseball. Among other things, he explains the company’s technology (which also powers The Weather Channel’s famous storm-surge visualizations); shows examples of its work; and describes how its technology can enable new advertising formats and new business models. (Note: We will be producing our first virtual TVOT show, September 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your Early-Bird tickets here: https://tvot.simpletix.com/e/54262.)