Televisionation: Sabio’s Raj Gill Explains Why “You Are What You App’

October 3, 2025

The Friday Fireside welcomes Raj Gill, SVP and Head of Sales for Sabio. Raj takes us through specific use cases (note: The Good Doctor LOVES use cases!) for clients using Sabio’s App Science technology, to enable advertisers to target messages to CTV viewers based on their smartphone app use. For all intents and purposes, “you are what you app!” And I’m sure vacation marketers are interested in people like me, who poke around on Trip Advisor, Hilo Hattie and Tommy Bahama apps….