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Televisionation: Scott Schiller, Global Chief Commercial Officer, ENGINE

March 27, 2020

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19 crisis. This episode features Scott Schiller, Chief Commercial Officer of ENGINE, a global media and marketing services company. Schiller, a co-founder of the IAB, joined the company last month. He was previously EVP of Advertising and Client Partnerships at NBCUniversal. Among other things, Schiller discusses the future of the Upfronts; shares his thoughts on the potential impact of the Covid-19 crisis on streaming services, advertising formats, live sports, news operations, brands and other elements of the television ecosystem; envisions the future of measurement, data and attribution; and identifies the ways in which he believes the television and advertising industries must adapt and evolve going forward. (Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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