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Audio Version

Televisionation: Strategus’s Cox and Porch Discuss Programmatic Advertising

March 22, 2022

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features Joel Cox, Co-Founder and SVP of Strategy and Innovation, and Todd Porch, President of programmatic CTV/OTT managed services provider, Strategus. They discuss what Strategus does (it bills itself as the first company to have launched a programmatic advertising campaign—back in 2015), and how it believes its emphasis on “custom-curation solutions” and “white-glove service” differentiates it from other players in the programmatic space; share their thoughts on the state of the programmatic space and how it needs to evolve going forward; describe the company’s future goals; and more.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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