Televisionation: Strategus’s Cox and Porch Discuss Programmatic Advertising
March 22, 2022
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.
This episode features Joel Cox, Co-Founder and SVP of Strategy and Innovation, and Todd Porch, President of programmatic CTV/OTT managed services provider, Strategus. They discuss what Strategus does (it bills itself as the first company to have launched a programmatic advertising campaign—back in 2015), and how it believes its emphasis on “custom-curation solutions” and “white-glove service” differentiates it from other players in the programmatic space; share their thoughts on the state of the programmatic space and how it needs to evolve going forward; describe the company’s future goals; and more.