Televisionation—Talk Back to Television: Adam Gaynor on Finding Media that Deliver Results
January 16, 2025
Talk Back to Television welcomes our friend Adam Gaynor (in an episode recorded in December). Adam is Principal of Landmark Media Advisors, and takes us through the process required to find the media that work the hardest to deliver the RESULT (not just the message) that a brand needs. And while “Attribution” tends to focus on the LAST TOUCH before the consumer makes the desired move, it is a mix of messages and media that moves the customer to the edge of the pool to be ready for that final push.
