Televisionation—Talk Back to Television: AdGood Foundation CRO, Craig Heiting

December 19, 2024

Talk Back to Television welcomes television industry veteran Craig Heiting, Chief Revenue Officer of The AdGood Foundation. Craig has a great solution for CTV spot repetition and those annoying (and frankly embarrassing) “slates” that appear in unsold inventory. AdGood is similar to the Ad Council’s Public Service Announcement program, but it is tailored to the vastly more complex (and much larger) advertising ecosystem. In the Good Doctor’s opinion, AdGood is a solution whose time has come!