Televisionation—Talk Back to Television: Ampersand CRO, Ethan Heftman

July 25, 2024

Talk Back to Television welcomes Ethan Heftman, Chief Revenue Officer of Ampersand, the joint venture of Charter, Comcast and Cox. I was surprised to learn that Ampersand’s inventory accessing over 117M households allows buyers to tap into not only the linear supply of their ownership and affiliate partners, but their streaming supply as well. As important to the cross-screen reach Ampersand provides advertisers are the viewership data insights that come from the direct relationship the operator maintains with each subscriber. Those data insights households contribute to Ampersand’s staggering 75% coverage of US addressable households.