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Televisionation—Talk Back to Television: Hub’s Jon Giegengack on YouTube

July 18, 2024

Talk Back to Television welcomes Jon Giegengack from Hub Entertainment Research. We dig into the YouTube question, which is actually a lot more complex than it looks on the surface. YouTube’s free “Trojan Horse” platform certainly draws in millions of viewers. But do they have the will, the desire and the TV marketing chops to exploit that and drive subscription content for their own premium services and for those of their partners?

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Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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