Televisionation—Talk Back to Television: Provalytics’ Greenfield on AI-Driven Attribution and Planning

January 30, 2025

Talk Back to Television welcomes our friend Jeff Greenfield, CEO of Provalytics, who is revolutionizing attribution and planning with AI-driven solutions tailored for a privacy-first world. Jeff takes us under the hood on his algorithm that blends Marketing Mix Modeling (MMM) with Multi-Touch Attribution (MTA) to deliver granular insights and validated, incremental results.