Televisionation—Talk Back to Television: WURL Strategy Chief, Craig Heiting

October 3, 2024

Talk Back to Television welcomes Craig Heiting, Head of Corporate Strategy for WURL. Craig hints at an upcoming new product that will help avoid the “catastrophic” results when an ad is mismatched to the “feeling” of the content in which it is placed. Think an ad for a “Shoot-em-up” video game (is there any other kind these days?) in the middle of a sweet family drama. That damages the consumer opinion of the channel, the platform that carries that channel, and (of course) the product being advertised.