Televisionation—Talk Back to TV: Michele Fino on How to Successfully Embed Brand Messages

October 21, 2026

Michele Fino, one of our favorite (and most entertaining!) Talk Back guests and TVOT speakers, brings her unique perspective and proven results to the age-old conundrum of embedding brand messages into television content in a manner that is relevant and productive for both entities. Remember when soap operas were bookended by ads for Ivory Snow, but nobody actually USED Ivory Snow during the show? That continues to be a problem, but Michele is part of the solution.