Televisionation—Talk Back to Television: Hub’s Jon Giegengack on the CTV Home Screen

September 30, 2026

Talk Back to Television presents a terrific PREVIEW of my “Home Screen” panel at the TV of Tomorrow Show San Francisco, December 2nd and 3rd. Jon Giegengack from Hub Entertainment Research lifts the veil on his research into the opinions, usage and PREFERENCES for CTV Home Screens. Jon is the guy I always go to for answers about entertainment consumers, to the point that I had appointed him “The Answer Man.” Watch this, and get yourself out to TVOT SF for my panels with LG, Samsung, TiVo, Ventura TV OS, Looper Insights, Hub Entertainment Research, Swerve TV and more.