Televisionation—Talk Back to Television: Lucas Bertrand on Looper Insights’ New CTV Patent

October 29, 2026

Talk Back to Television is pleased to share some Breaking News from Lucas Bertrand, CEO of Looper Insights, who has just been granted US Patent No. 12,762,878 by the United States Patent and Trademark Office (USPTO). The patent covers a method, system and device for analyzing how titles, apps and other content are placed on the user interfaces of connected TVs and other devices, and for modeling what each position on those screens is worth. This is what Lucas has to say about that.