Televisionation – The Swedlow Show – Will Brightline & TripleLift’s Big Bet on Interactive CTV Ads Pay Off?

Mike Bologna, Chief Accelerator at Brightline.tv, discussed a new partnership with TripleLift with Tracy Swedlow, Editor-in-Chief of ITVT/TVOT, about their efforts to enhance and support interactive advertising in the CTV ecosystem. The collaboration creates a fluid marketplace where advanced interactive ad units are the focal point of campaigns across multiple publishers. Brightline’s SDK integrates with major streaming platforms, enabling seamless, programmatic ad delivery. Metrics for success include interactive rates, engagement, and impressions. Despite being in the early stages, feedback from previous campaigns indicates high engagement. The vision includes expanding interactive ad formats and leveraging AI for creative versioning and delivery. The partnership aims to increase the percentage of interactive ads significantly.