Televisionation: Treatment Studio’s Williams and Pocock on Creating a Virtual Queen Elizabeth II
June 20, 2022
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.
This episode features Willie Williams, Co-Founder of, and Lizzie Pocock, Producer at Treatment Studio, the London-based creative agency behind one of the most talked-about elements of Queen Elizabeth II’s recent Platinum Jubilee celebrations: the illusion of the Queen’s younger self riding in her 260-year-old gold carriage. Among other things, they explain that the illusion wasn’t—as widely reported in the press—a hologram, but rather was created via LED technology; they also discuss Treatment’s other work for such acts as U2, Elton John, The Rolling Stones and The Eagles; describe how the company is using AR to produce new kinds of video experiences; and more.