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Audio Version

Televisionation: VAB President and CEO, Sean Cunningham, on Audience Measurement

February 15, 2022

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features VAB President and CEO, Sean Cunningham. He discusses the organization’s criticisms of Nielsen’s audience-measurement methodology and why it believes there is a “crisis in confidence” in panel science; explains why VAB is calling for “an open system, trustworthy partners, transparency, verification, disclosure, competition, [and] innovation;” and outlines the organization’s goals for the coming year, and how it views viewer privacy concerns, new regulatory efforts and more.

 

 

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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