Televisionation: VAB President and CEO, Sean Cunningham, on Audience Measurement
February 15, 2022
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.
This episode features VAB President and CEO, Sean Cunningham. He discusses the organization’s criticisms of Nielsen’s audience-measurement methodology and why it believes there is a “crisis in confidence” in panel science; explains why VAB is calling for “an open system, trustworthy partners, transparency, verification, disclosure, competition, [and] innovation;” and outlines the organization’s goals for the coming year, and how it views viewer privacy concerns, new regulatory efforts and more.